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SourceAs if having an awesome product isn’t hard enough: A study published in the peer-reviewed academic journal Venture Capital has found that a startup’s name can seriously affect how a company is perceived by investors.Names are are easily pronounced, such as Uber and Lyft, are preferred by...
Source Domain name investor Adam Strong has been in the game for a long time. But some of his bigger successes aren’t domains he bought 15 years ago. On today’s show, he talks about his recent 6-to-7-figure flip, NameBio.com data for new TLDs and China, and...
Source When I think of a domain broker, my first thought is that these people represent the owners of domain names who are looking to sell them. There are also brokers that specialize in representing companies and people who need to acquire a domain name. These domain...
Source Domain industry veterans Adam Strong and Jen Sale are working together on their new domain consulting and brokerage company, Evergreen. I first learned about Evergreen at NamesCon, and the company was officially launched this week.Evergreen’s focus will be on the naming space. According to Jen, “we...
Source: Startup names don’t have to be terrible. Here’s the proof. The Bay area gets a bad rap when it comes to names. No, I’m not talking about your friends’ babies, Namaste and Venture. I’m talking about brand names — especially the names of startups.Here in San Francisco,...
What’s a domain worth?"Type-in traffic generates highly targeted visitors to your website,” says Sale. “However, a good domain goes beyond this. It is the foundation of your online identity. It can improve advertising and sales conversion, and assist in relationship building. It will shape your...