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Bitcoin Domain Names a Hot Commodity
Bitcoin abbreviation, BTC.com, listed for sale via Domain Guardians
Domain Guardians, a leading premium domain name broker, announced today that they have been appointed the exclusive broker for the domain BTC.com.
The term “BTC” is the commonly used abbreviation for the crypto-currency Bitcoin. As such, this rare domain asset provides an exceptional branding opportunity for new and existing companies within the Bitcoin space.
“Whether you’re a Bitcoin startup or existing company wishing to solidify your authority and optimize your marketing, there is no better opportunity than acquiring BTC.com,” said Jen Sale, Co-Founder of Domain Guardians. “In the right hands, this domain has the power to change the Bitcoin landscape and establish a market leader.”
According to Elliot Silver of DomainInvesting.com, there have been a number of recent Bitcoin-related domain sales at various aftermarket venues[1] and via private sale. Notable reported sales include BTCS.com, which was acquired by Bitcoin Shop Inc. for an undisclosed amount in February[2], and BitcoinWallet.com, which sold for $250,000, also in February[3].
Bitcoin experts agree that this opportunity has great potential. “For Bitcoin related companies, BTC.com is the best domain name currently available for sale that I am aware of,” said Roger Ver, Bitcoin Evangelist. “Any business using BTC.com would almost certainly catch a lot of extra attention because of this premier domain name.” Niko Younts, seller of BitcoinWallet.com, also stated, “Owning a great brand can pay major dividends. There are many savvy individuals watching this space closely, and it is guaranteed to get far more competitive in the future. Ask yourself: ‘Do you want to exist or do you want to win?’ Owning BTC.com is winning, period.”
Two and three letter .COM domain names are rare, memorable, marketable and growing in popularity, as evident by the recent acquisitions of MI.com for $3.6M[4], WAN.com for $800,000[5] and BOX.com for nearly $1M[6]. Major brands and market leaders have also employed abbreviated .COM domains, including A&E Television Network with Bio.com, and former Digg CEO, Matt Williams, has branded his new “projects” company with Pro.com.
References
[1] Silver, E. (February 12, 2014) Bitcoin Keyword Domain Names Owned by End Users. Retrieved June 2, 2014 from http://www.domaininvesting.com/bitcoin-keyword-domain-names-owned-end-users
[2] Bitcoin Shop Inc. (February 13, 2014) Bitcoin Shop, Inc. (f/k/a TouchIt Technologies, Inc.) acquires BTCS.com domain. Retrieved June 2, 2014 from http://www.prnewswire.com/news-releases/bitcoin-shop-inc-fka-touchit-technologies-inc-acquires-wwwbtcscom-domain-245367481.html
[3] Silver, E. (February 6, 2014) Details About BitcoinWallet.com $250,000 Reported Sale. Retrieved June 2, 2014 from http://www.domaininvesting.com/details-about-bitcoinwallet-com-reported-sale
[4] Jackson, R. (April 22, 2014) MI.com Changes Hands for $3.6 Million in the Biggest Domain Sale Reported So Far This Year. Retrieved June 2, 2014 from http://www.dnjournal.com/archive/lowdown/2014/dailyposts/20140422.htm
[5] Jackson, R. (2014) DNJournal.com Year-to-Date Domain Sales Charts. Retrieved June 2, 2014 from http://www.dnjournal.com/ytd-sales-charts.htm
[6] Needleman, R. (March 24, 2014) How Box.net became Box.com for just shy of a million bucks. Retrieved June 2, 2014 from http://www.cnet.com/au/news/how-box-net-became-box-com-for-just-shy-of-a-million-bucks