Considering there are millions of registered domain names, and this number continues to grow annually, it’s not surprising that navigating the Internet can sometimes be a challenging exercise for the general public. For this reason, premium domain names are becoming a natural fit for companies and their online identity — it’s important to note that domain names are often referred to as “real estate on the Internet,” so the easier you make it for your customers to find you, the more business you can expect to receive.