Jen Sale and Adam Strong Launch Evergreen


Domain industry veterans Adam Strong and Jen Sale are working together on their new domain consulting and brokerage company, Evergreen. I first learned about Evergreen at NamesCon, and the company was officially launched this week.

Evergreen’s focus will be on the naming space. According to Jen, “we provide services that help companies discover new names for their startup or new products/services. We create, acquire, monitor and protect these naming assets over the lifetime of the brand.”

Although the company plans to be active in the domain brokerage space, Jen told me they plan to do much more beyond brokering domain names. “We might easily be pigeon-holed as a brokerage firm, but we’re more of a consultancy who are focused on providing white-glove service throughout the entire brand lifecycle,” she said, “Obviously we can also leverage our decades of experience and connections in the space to better serve our clients.”

I was told that their past and current clients include startups, individuals, agencies, VCs, non-profits and other companies.

Both Adam and Jen have significant experience within the domain name space. In addition to Evergreen, Adam co-founded a number of online ventures including,, Domain Guardians, and Jen kickstarted her career in 2001 as a developer in the online gaming space. Soon after, she undertook a business development role at Dark Blue Sea (, and later co-founded Domain Guardians, a domain brokerage firm, in 2011.

I wish Jen and Adam lots of luck with their newest venture.

Special thanks to Elliot Silver from for his awesome support!

Domain Guardians and Registrar Manager are also a part of the Evergreen group.