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A Sparkly conversation with Jen Sale

You know Jen Sale as the CEO of domain name brokerage Evergreen. She has a new startup called Sparkly.com that hopes to make gift-giving easier. Jen explains the idea behind the site and how the company settled on Sparkly.com. We also discuss the challenges of starting a company when profits might be years away. Try Sparkly’s “gifts for your wife” quiz here.

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